The Bragg Gaming Group has recently partnered with Bally’s Interactive in order to provide high quality content for their customers.
Bragg Gaming Group announced that it has entered into an iGaming content development partnership with Bally’s Interactive, the digital arm of America’s most trusted gaming brand – Bally`s Corporation.
Through this partnership, Bally’s Interactive online brands such as Virgin casino and Jackpot Joy will launch content from Bragg’s proprietary slots studios along with a range of exclusive third party titles.
“It’s not every day that you hear of a company with such an established history in the gaming industry, but Bragg Gaming Group has certainly done their research when it comes to identifying potential acquisition targets. They know what makes games tick and are looking for anything from innovative developers who can offer fresh content through licensed properties or original intellectual creations – all characteristics Bally’s Interactive shares.”
“We are bringing our proprietary content from the Atomic Slot Lab and Indigo Magic studios as well games by third-party publishers to Bally’s Interactive online brands in different jurisdictions around world. This will allow us not only expand reach but also offer economic returns on these most popular titles.”
Bragg is set to distribute titles on an exclusive basis through its Remote Game Server from a select number of Bally’s Interactive’s third-party partner studios.
“We are excited about this new partnership,” said Sherman. “In addition, with their help we will be able to strengthen our portfolio of high-quality third party titles that cater specifically for regulated markets.” The two companies plan on working closely together in order establish game release schedules based off market needs so more people can enjoy the content they prefer!
“It’s great to have Bragg as a partner,” says Robeson Reeves, president of Interactive at Bally’s Corporation. “The ability they’ve shown in entering new markets with games that are both simple and fast will be strategically important for us going forward.”
This merger will create a company that is stronger than ever before. The two brands have similar ideals, which we expect to lead us towards great success together!
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