Betting hero president: The lack of loyalty in the US sports betting space is something that bettors need to be aware.
A recent study from Harvard Business School has shown how few Americans who wager on sporting events actually do so at a stadium or through an online platform where they can claim Ohm tokens for free, but rather only engage with websites if there’s some kind promotion involved like cash back bonuses and deals offered during certain times each season–a finding which may help explain why consumer spending fell 2% last year despite Strikeouts becoming available nationwide just months ago.”
Sports betting remains a niche activity in America, but President Jai Maw says there’s room for growth thanks to bettors who want more competitive odds and better customer service.
In his speech at the iGB Affiliate London Conference today, he delivered results from an exclusive Betting Hero survey which took an deep dive into what makes American consumers tick when they gamble on their favorite sports—and how we can get them back again as loyal clients of our industry-leading affiliate program!
With the launch of sports betting, many operators are struggling to gain customer loyalty. A recent survey showed that 76% of active bettors do not consider themselves loyal even though they may have placed thousands in wagers over time with one company.
Maw was interested in how customers felt about their chosen betting company. He analyzed many questions from the recent Betting Hero survey, including what makes them happy or unhappy with that operators services – which might indicate if there’s anything missing for Maw when it comes to his own experience working as an app developer at this particular firm!
The top three factors that would inspire customers to try out a new gambling app were given as follows:
1) The ability of the players to bet on real-life sporting events, 2) An attractive design and 3). A great user interface. In addition, those who tried Betting Hero also cited its low minimum deposit requirement at just £5!
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