Betfred has taken over the majority shareholding in LottoStar, South Africa’s newest online lottery platform.


Betfred has announced that it will be doubling down on South Africa’s betting market, acquiring a majority stake in local operator LottoStar.

The British bookmaker is coming to SA! In a recent merger, the company has taken over Betting World and Sepels Sportsbet. This means that now you can find all of your favorite betting sites in one place with 53 casino across South Africa for customers’ convenience as well as online business where it’s easier than ever before because everything will be at their fingertips 24/7 no matter what time zone they’re living on or how far away from home someone may live – there’ll always be a casino nearby!

The acquisition of Betting World by an African betting company has raised hopes for future investments in the continent. Chief Commercial Officer Phil Siers told reporters that he expects this deal will be “the start, not just one investment among many” when it comes to supporting growth on our shores- with more plans set out soon enough!

The operator’s latest move aligns with this stated ambition. LottoStar represents Betfred’s third major investment in South Africa and paves the way for future growth, providing an opportunity to increase market share by building on its successful track record of creating new products that meet consumer demand effectively and affordably.

The CEO of Betfred has said that they are delighted to have partnered with such a fast-growing company in South Africa. This new partnership will not only complement their activity within the country but also internationally, as it operates across Europe and America too!

“We are excited about the opportunity to partner with Lotto Star in order continue supporting South Africa’s growing betting market. The company provides world-class games and services through their online platform, which has allowed it become an iconic brand across this country.”

LottoStar is proud to announce their partnership with one of the UK’s best-known bookmakers, as they offer an exciting range for customers who want more than just online betting.
The company’s founder said it was a natural decision given how successful Lottostar has been in making sure people can gamble safely and easily from anywhere on any device — even if you’re not near your computer!

“Expanding our family is a great opportunity for us, and we can’t wait to see what the future has in store.

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